If you are looking to target a specific demographic, you are able to use online analytical tools to do this which enables you to be specific. Making changes online are also very quick and easy, allowing you to react to any surrounding changes to your marketing. Monitoring traffic and behaviour online will ultimately allow you to personalise your content instantly.
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If you are looking to target a specific demographic, you are able to use online analytical tools to do this which enables you to be specific. Making changes online are also very quick and easy, allowing you to react to any surrounding changes to your marketing. Monitoring traffic and behaviour online will ultimately allow you to personalise your content instantly.
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
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With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.
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Despite the ever-increasing importance of an online presence for businesses of all sizes and descriptions, many smaller businesses are not adjusting their strategy accordingly. In fact, according to a recent research report, a massive 60% of small businesses in the India still have no online presence at all.
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